Marina Sersale was born in Rome, Italy, to an Italian father and an English mother.
Through her father she is part of the family that created and still owns the famous award-winning 5 star hotel Le Sirenuse in Positano, on the Amalfi Coast in Southern Italy.
After finishing her studies she pursued a career as a documentary filmmaker and producer, which allowed her to travel extensively until she finally settled down in Rome, where she now lives.
Sebastián Alvarez Murena was born in Buenos Aires, Argentina, to a family of writers, and lived in Spain and Switzerland before settling in Rome, where he has been living for the past 24 years. He is a journalist and an entrepreneur.
In 2002 Marina and Sebastián began working on a completely new project: the development of an original fragrance to celebrate Le Sirenuse's 50th anniversary.
In 2004 the company's first fragrance, Eau d'Italie, was launched, accompanied by an exclusive range of body care products. At the same time a very select international distribution for the collection was initiated with great success.
In March 2006, Paestum Rose, the second fragrance was launched, followed in September 2006 by Sienne l'Hiver and Bois d'Ombrie, and in March 2008 by Magnolia Romana.